Web services and SEO
One of the curious features of the web industry is the separation
of functions between web developers (the programmers), graphic
designers, and search engine optimizers (SEO). Rarely do
these three talents meet in the same person or the same company. So you either end up with a superbly designed
site with little traffic
or a clunky site which attracts traffic but fails to convert
into sales or enquiries.
Whilst we would not claim to be web developers, graphic designers
or search engine optimisers we do understand the processes involved and can manage the process on your behalf.
We use various specialists depending on their ability to help you achieve
your objectives .
Here are just three of the problems we have come across recently.
1) A publisher who could not get his site ranked highly in the ‘natural’ rankings.
It turned out that the site was hosted in Austria and was being
ignored by the search engines.
2) A lack of traffic due to their being no meta tags in the source
code because the web developers claimed that the search engines
ignore source coding (trust us, some do, some don’t!). We increased
traffic on one web site from 8000 visitors a month to 32,000
just by changing the source code.
3) Plenty of traffic but no conversion into business. This may be
due to the content of the web site but the first place to look
is the keyword meta tags. Too popular keywords may produce quantity
but not quality especially in the more competitive industries.
See some of the web sites we have worked on as project managers,
SEO or other capacity.
www.deliverplus.co.uk
This site was developed in India but we produced the ‘branding’ package:
new company name, complete corporate identity including, leaflet,
mailshots, stationery etc.
www.sellertocellar.co.uk
Another complete corporate identity change: new name, logo,
sales folder, mailshots, van livery etc. The web site is merely
a token presence at the moment but is expected to become more
important as the company grows.
www.assemtech.co.uk
Not our design but we did optimise the site increasing
traffic from 8,000 a month to 32,000.
www.helena-romanes.essex.sch.uk
All our own work. What started as a ‘nice thing
to have’ catapulted into an essential part of
the administration of the school.
www.1es.co.uk
This site was a year in the making and going nowhere
until we took over. In the space of 4 weeks we changed
the company name, created a new corporate identity including leaflet and stationery, developed
this basic web site and launched
the company at the IOD. Phew!
www.stocklin.co.uk
Watch it grow! Optimisation commenced in April 2008 to be followed by structural changes. Already No 1 in Google for two sets of keywords.
