Transport surveys
Marketing Assistance Ltd has carried out transport surveys
on both buses and trains. These have focussed on the operation
of the particular form of transport or the perception of
users to the service being provided.
Surveys include satisfaction and standards of performance research
using a variety of research techniques including street, on bus and
train, in-home interviewing, telephone interviewing and mystery shopping.
Coupled to this may be a survey testing the way phone enquiries are
handled. The results are used to develop transport
strategies and to develop staff training programmes.
