News Release 1

Chartered Institute of Marketing Fellowship awarded to Essex consultant

Michael Mackman has been elected a Fellow of the Chartered Institute of Marketing in recognition of his excellent work in the field of market research. He is only the 13th person in Essex to receive the accolade and so become rated among the top of his profession.

To become a fellow of the Institute you must have a proven record of expertise, experience or success in marketing and have worked in a senior marketing directorship for over 5 years.

Michael is a Director of Marketing Assistance Ltd. He specialises in customer satisfaction, mystery shopping and social research, and the development of marketing strategies and plans for commercial, public and local government clients.

A former chairman of the Essex branch of the Chartered Institute of Marketing Michael's marketing expertise and business acumen are also welcome assets in his role as chairman of governors at The Helena Romanes School in Dunmow and as a board member of the Princes Trust in Essex.

Michael comments, "I am a firm believer in keeping up to date with current marketing thinking and practice and interpreting this to provide innovative approaches for the marketing of companies and products. I am delighted to have become a fellow of the Institute, it underlines the value and contribution of the marketing profession in business today."

Jonathan Hart, Regional Director of the Chartered Institute of Marketing, presented the Fellowship award.