Mystery shopping

Marketing Assistance Ltd has extensive experience of using mystery shopping to test service levels before and after training courses. Mystery shopping provides an easy to understand method of tracking employees product knowledge and customer care.

It is increasingly used by service organisations to benchmark and measure the effectiveness of staff training. We have used them for a wide range of local authority departments, bus and train operating companies and information services.

Mystery shopping enables organisations to measure their adherence to standards set either by themselves or by regulators and to highlight areas where more or different training may be required.