Marketing training
Marketing Assistance Ltd conducts both in-company and public training courses and has run courses for many major public companies, local authorities, the Chartered Institute of Marketing and other well known organisations. The company has a considerable reputation for this type of training having trained over 2000 managers in recent years. On a scale of 1 to 5, where 5 is excellent, the company is currently scoring 4.52 for its courses equivalent to a satisfaction rating of over 90%.
We try to be as flexible as possible over the format of courses to fit in with the demands of continuing to run the business. Our two day, in-company marketing planning course has become a one day public course. Not as intensive but we have found shortcuts to make it work without jeopardising its content. In-company, we have found that five sessions of 2.5 hours can cover the same ground without taking people away from the business for too long.
“A very enlightening day - great involvement by all and a
very worthy input by
the tutor at the right level.”
Courses
5 Step Marketing Program
This is a four day program aimed at business advisors helping smaller business with their marketing. The focus on smaller businesses means that it steers away from expensive or impractical techniques in favour of more hands-on interventions. The program covers: the marketing audit,marketing objectives,strategy ( targeting, positioning,and branding); the marketing mix (product, price, place and promotion including on-line marketing) and the marketing plan. One module is optional: there is a choice between Selling, Marketing Research or New Product Development.
5 Step Marketing course programme
Marketing Your Business
A one or two day course covering the marketing planning process the aim being to equip participants with a knowledge of the process so that they can produce their own plan. The two day format will result in participants producing their own framework marketing plan.
Practical exercises are used throughout using real companies as examples – usually the participant’s own company. Our specialisation in marketing planning means that we have been able to develop some significant short cuts which truncate the process and produce a realistic plan in a shorter period of time than would be expected.
Making the Most of Google Adwords
It's all about your bottom line! A newly developed course based on the new Adwords interface and designed to maximise the value you get out of your Google Adwords advertising. The course is in two modules and usually starts at 10:00 and ends at 16:00. It can also be run as a split event.
Adwords Essentials
The essential settings to make sure you are not wasting money. Covers: structuring the campaign and settings, writing the advert, keywords, scheduling, networks and placement.
Adwords Advanced
Builds on the basics by looking at how you can increase traffic, improve Click Thru' Rates and maximise your Return On Investment.
