Marketing training
Marketing Assistance Ltd conducts both in-company and public
training courses and has run courses for the Chartered Institute
of Marketing.
The company has a considerable reputation for this
type of training having trained over 2000 managers
in recent years. On a scale of 1 to 5, where 5 is excellent,
the company is currently scoring 4.52 for its courses
equivalent to a satisfaction rating of over 90%.
We try to be as flexible as possible over the format
of courses to fit in with the demands of continuing
to run the business. Our two day, in-company marketing
planning course has become a one day public course.
Not as intensive but we have found shortcuts to make
it work without jeopardising its content. In-company,
we have found that five sessions of 2.5 hours can cover
the same ground without taking people away from the
business for too long.
“A very enlightening day - great involvement by all and a
worthy input by
the tutor at the right level.”
Marketing Planning
A one or two day course covering the marketing planning
process the aim being to equip participants with a
knowledge of the process so that they can produce their
own plan. The two day format will result in participants
producing their own framework marketing plan.
Practical exercises are used throughout using real
companies as examples – usually the participant’s
own company.
Our specialisation in marketing planning means that
we have been able to develop some significant short
cuts which truncate the process and produce a realistic
plan in a shorter period of time than would be expected.
Download
marketing planning programme
Our involvement in market research has led to us to
develop a number of modules to help understand the
mechanics of market research.
Introduction to market research
A one day introductory courses looking at the use
and abuse of market research. Basic methodologies (such
as postal, web, street, e-mail survey types) are covered
and put into the context of speed, cost and reliability
of findings. Statistical sampling and confidence intervals
are also covered as is analysis and reporting.
SNAP software data entry and analysis
Occasional users of the SNAP analysis software package
may find it difficult to understand all the functions
within the programme. This one day course includes
designing the questionnaire, setting up SNAP, programming
in different types of response, producing tabulations
and excluding attributes.
