Marketing consultancy

Sooner or later every business has a marketing problem. You could describe this as a statement of the obvious as there is always a limit to the amount that you can cut costs or increase prices. That's when the need for marketing kicks in. We have a number of ways to help you grow the business through one-off interventions or long term partnerships.

ONE-OFF SERVICES

1. Marketing audit

Most marketing interventions start with a marketing audit which is designed to identify and define the problem using the familiar Stengths, Weaknesses, Opportunities and Threats framework . This "Where are we now" analysis is a critical step in any marketing project. The methodology of the audit is a great way of ensuring that all aspects of the problem are taken into account. If you want to see how we approach this first stage of the marketing process have a look at the useful tool in the Articles section of this site.

2. In-depth investigations

The audit may raise further issues which may need resolution before sensible decisions can be made. Examples of second stage interventions we have been involved in are:

market study to assess the viability of new markets;

strategy workshops to hammer out the future direction of the business;

feasibility studies to assess "what we change to" questions;

customer satisfaction surveys to find out why we are not outperforming the competition.

3. Marketing plan

Stage 3 is usually a plan. If not a marketing plan it can be a 'transitioning plan' mapping the move from "Where we are now" to "Where we want to be". We are great believers in simple spreadsheet type visual plans rather than telephone directory type documents. These are more user friendly and fit better into modern process management systems such as lean manufacturing.

4. Ad hoc services

You have a short or medium term project . . . . why employ? You need expertise but don't want to increase headcount . . . why employ? We have a team of resourceful consultants with many years experience to bring to bear. The odds are that they have been there before, have done it before, and can do it again in a fraction of the time that a new member of staff will need to accomplish the same objectives. Examples of previous projects include:

managing exhibitions in both the UK and abroad

product launches

interim management

taking companies into new markets

diversification opportunities / setting up new companies

managing major marketing projects which will stretch internal resources.

We've been there, done it , bear the scars and have come back for more!

LONG TERM PARTNERSHIPS

All marketing consultancies have a better chance of making an impact if they work with you over a long period of time. See the Maas section for more information.