Market research

Marketing Assistance Ltd provides the full range of market research services for both public and private sectors. Our aim is to provide cost effective, reliable and actionable information to meet client's market research, consultation and marketing planning needs.

We use the whole range of quantitative market research techniques using traditional as well and innovative methods from street interviews to Internet surveys as well as qualitative methods such as focus groups and in-depth interviews.

We have undertaken a wide variety of market research programmes for clients. These have included transport surveys, staff surveys and leisure services surveys for the public sector and customer satisfaction, mystery shopping and new product development for companies. Projects have varied from just a few interviews to many thousand.

Our priority is to provide statistically reliable information on which both strategic and tactical decisions can be based with confidence. Sample size has an important role to play in ensuring the findings are statistically reliable and representative the opinions of the whole population whilst meeting the needs of clients in terms of budget. We neither under interview not over interview. A more detailed discussion on sampling can be found using the menu.

The full range of market research methodologies can be seen below All our work is conducted according to the Market Research Code of Conduct. Recent well known clients include Essex County Council, Chelmsford Borough Council and Basildon District Council in the public sector and Bose and National Express 'one' Railway in the private sector.