Links
Check this page out for valuable links, it is regulary updated.
Digital marketing
The Office of Communication has reports on adoption of digital media including telecommunications and the Internet (including broadband adoption), digital television and wireless services.
Consumer trends, family spending and technology adoption.
European Union Digital Marketing statistics
Information statistics at a regional level.
The Internet Statistics Compendium, is their most popular research report.
World telecommunications and ICT adoption statistics with the emphasis on broadband and mobile
An aggregator of information about consumer and business adoption of technologies and approaches.
A source agggregating news on digital marketing developments, reports by experts and useful calculators.
A compilation of digital statistics for online marketers – mainly US oriented.
Research reports on online advertising effectiveness
Marketing
Chartered Institute of Marketing
The Chartered Institute of Marketing home page contains a wealth of information
including regional events.
Reports on direct communications such as direct mail and email. Contains factsheets, case studies and articles on best practice.
Marketing UK
Business Portal for marketing. Includes further links, news and information on
database marketing and market research.
Market research and statistics
Statistical agencies throughout the world
Lists of links to statistical agencies throughout the world. These can be searched
geographically and alphabetically. Also, at the bottom of the list, there is
a link to “other resources” which gives links to other organisations
including the ILO, IMF, OECD, and World Bank.
Market Research Society
The Market Research Society home page contains a great deal of information, including tyhe Code of Conduct and Best practice in customer research
Eurostat
Provides free selection of information from the Eurostat Yearbook, covering economy
and finance, population and social conditions, industry, trade and services,
external trade, etc. Also has a fee paying research service (which requires free
registration with the site) and a useful page of links to other European statistical
information.
National Statistics Office
Themes can be selected on the left hand side and include commerce, energy and
industry, the economy, education and training, and the labour market. The Economy
section includes statistics on financial transactions, banking, national accounts
and other information.
Bank of England
Click on “Statistics” at the top of the page to access a vast array
of statistical information for the UK. Includes lending, growth rates and monetary
and financial statistics. Also provides links to to other statistical websites,
such as the Debt Management Office, Council of Mortgage Lenders and European
Central Bank.
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