Articles

This is an ever changing page with articles added and deleted periodically.

 

Marketing

If you marketing was perfect what would it look like?

Conference paper.

If your Marketing was Perfect what would it look like? (pdf)

Marketing is going through a mid life crisis

Marketing - the New Paradigm (pdf)

 

The current trading difficulties do not undermine the foundations of effective marketing.

Recession proof your business - thoughts from the riverbank (pdf)

 

 

Marketing Planning

The SWOT analysis if often misunderstood in a marketing context.

SWOT Analysis (pdf)

 

Become hard headed about market segmentation.

Market segmentation (pdf)

 

Marketing and your web site

You can spend hours keeping up with SEO/SEM/PPC etc (we do!) but these basic guides will keep you up to speed.

Making the Most of Google Adwords (pdf)

 

Web site optimisation - our top 10 tips (pdf)

 

Market research

See our sample size calculator (page link)