Articles and briefings - all free

This is an ever changing page with articles added and deleted periodically.

 

Marketing

 

Making Sense of Marketing (pdf)

Coming August 2010

 

If your Marketing was Perfect what would it look like? (Jan 2008, pdf)

Conference paper.

Marketing - the New Paradigm (November 2008, pdf)

Marketing is going through a mid life crisis

Recession proof your business - thoughts from the riverbank (December 2008, pdf)

The current trading difficulties do not undermine the foundations of effective marketing.

Lean Six Sigma marketing and the sales process (June 2010 pdf)

Learning from manufacturing, has the quality movement something to contribute to marketing?

 

Marketing Planning

SWOT Analysis (January 2008,pdf)

The SWOT analysis if often misunderstood in a marketing context.

Market segmentation (June 2008, pdf)

Become hard headed about market segmentation.

The_Power_of_Focus (April 2010, pdf)

The 10 major benefits of bringing focus to your business.

 

On-line marketing

You can spend hours keeping up with SEO/SEM/PPC etc (we do!) but these briefings will help keep you up to speed.

Making_the_Most_of_Google_Adwords (June 2010, pdf)

Adwords is changing day-by-day but here are six key points to bear in mind (updated June 2010)

Web_site_Optimisation (July 2010, pdf)

Ten steps you can undertake in-house to keep your site in front of your potential customers.

Local_marketing (July 2010, pdf)

The web is great at promoting your business nationwide and worldwide but don't neglect the local market.

Google_Quality_Score_and_how_you_can_improve_it (July 2010)

At the heart of your success with Google Adwords is the Quality Score.

 

Market research

See our sample size calculator (page link)

Voice_of_the_Customer (July 2010, pdf)

Capturing the Voice of the Customer is a fundamental requirement if your products/services are to remain relevant in today's tough markets but it can also be a source of new product innovation as well as informing and giving focus to your quality management system.

Customer Satisfaction Surveys in an On-line world (pdf)

Coming August 2010.