Company history

Marketing Assistance Ltd was formed in 1993 by Michael Mackman and Kevin Norman combining the activities of three marketing consultancies. We research, plan and implement so we can undertake any or all of the core elements of the marketing process. We are not advertising agents, not graphic designers, not programmers, not a lot of things but we have the experience and expertise to pull together the right specialists as and when required depending on what you need.

Our main office is in Tiptree, Essex where we have the support infrastructure which includes people for data entry, direct mail, tele marketing and research, and database management - sometimes described by one of our consultants as the " sweaty bits". We also have an office in London just over the river from Parliament Square.

Main Sectors

Marketing Assistance Limited provides services to a broad range of clients which currently includes (2009) parcel management services, warehouse automation, local authorities, education, railway infrastructure and support services, housing associations, water utility, energy consultancy, HR consultancy, training and publishing – all the many and varied faces of the business world are here.

Area of operation

UK and overseas.

Accreditations and Memberships

Chartered Institute of Marketing, Market Research Society, Business Link Consultants Register for London and the East of England.

Insurances

Professional indemnity	Icon £250,000
Public liability	Norwich Union £5,000,000
Employers liability	Norwich Union £10,000,000

Data protection

Z6877963

Directors

	Michael Mackman BA, MMRS, FCIM, Chartered Marketer. Michael Mackman has a wide range of experience working in both national and international markets with such companies as the Myson Group, Foxboro, Budget Rent-a-Car and STC. He has also worked for two London based international market research consultancies both at director level. Michael's clients include both industrial and consumer marketing organisations. He specialises in market research and has wide experience of conducting both quantitative and qualitative surveys. He is a full member of the Market Research Society and is a past chairman of the Essex Branch of the Chartered Institute of Marketing. Michael has recently been elected a Fellow of the Chartered Institute of Marketing in recognition of his innovative work on customer satisfaction and mystery shopping and its role in the marketing process.

	Kevin Norman BA, DipM, MCIM, Chartered Marketer. Kevin Norman has operated as a marketing consultant for over 20 years and is especially active in developing strategic marketing plans and implementation. His experience includes working for a number of major international companies - Massey-Ferguson, GKN, ISS Servisystem - as well as in smaller consultancies. Kevin is a former National Councillor of the Chartered Institute of Marketing and a holder of its prestigious President's Award. He specialises marketing consultancy and sales development and in running training workshops. Kevin is External Panel Member in Marketing for Anglia Ruskin University and performs a similar role for the National Vocation Council.

Updated: 10 December, 2009